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There's nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free shampoo, a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster.
JOICO Blonde Life Brightening Shampoo — $16.65 +
There's nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free shampoo, a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster.

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$4.34

JOICO Blonde Life Brightening Shampoo — $16.65 +
Protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness. Genius Brightening Veil instantly safeguards strands while boosting shine, doubling hair’s strength, and leaving hair super-manageable and frizz-free. Rich exotic oils help restore your golden glow to its glistening best.

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$5.19

JOICO Blonde Life Brightening Veil (150mL) — $19.80
Get ready for a blast of crystal-clear shine and softness that puts a powerful spotlight on blondes. Just a single application of Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest hair, nourishing and protecting each delicate strand with a megawatt gleam.

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$6.82

JOICO Blonde Life Brilliant Glow Brightening Oil (100mL) — $21.17
Light as a cloud and cool as can be...that's the beauty of Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, bouncy, and super soft.

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$5.99

JOICO Blonde Life Brilliant Tone Violet Smoothing Foam (200mL) — $23
Joico Blonde Life Foam Mousse — $0
JOICO Blonde Life Violet Conditioner nourishes and neutralizes in one application. The color-balancing formula gives blonde hair everything it needs - shine, hydration and protection, while sending brass packing.

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$2.99

JOICO Blonde Life Violet Conditioner — $19 +

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$4.99

JOICO Blonde Life Violet Conditioner — $19 +
JOICO Blonde Life Violet Conditioner nourishes and neutralizes in one application. The color-balancing formula gives blonde hair everything it needs - shine, hydration and protection, while sending brass packing.

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$4.99

JOICO Blonde Life Violet Conditioner — $19 +
JOICO Blonde Life Violet Shampoo is a brilliant, brass-neutralizing cleanser free from Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. The gentle formula goes easy on delicate blonde hair, but still sends brass packing.

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$4.54

JOICO Blonde Life Violet Shampoo — $17.45 +
to remove chlorine & build-up

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$3.65

JOICO Clarifying Shampoo 300ML — $13.90
Instantly neutralizes unwanted brassy tones Preserves 89% of haircolour for up to 8 weeks Nourishes & protects colour-treated hair Boosts shine level

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$3.05

JOICO Color Balance Blue Conditioner — $11.95 +