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JOICO

Experience the inner joi-all designed to put sophisticated salon results into your hands.

Light as a cloud and cool as can be...that's the beauty of Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, bouncy, and super soft.

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$4.48

JOICO Blonde Life Brilliant Tone Violet Smoothing Foam (200mL) — $17.24
JOICO HydraSplash Hydrating Conditioner — $14.98 +
Perfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair.

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$3.75

JOICO HydraSplash Shampoo (Litre) — $14.98 +
Joico K-PAK Hydrator 250ml — $17.23

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$3.74

Joico HydraSplash Replenishing Leave-In 100ml — $14.24

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$2.24

JOICO HydraSplash Shampoo — $12.74 +
Glisten up… because you’ll want to catch every brilliant detail about our high-gloss Serum, which is destined to become your new go-to shine source from this day forward. Just a drop or two, and we...

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JOICO Kpak Shine Serum (50mL) — $13.41
Joico Defy Damage Protective Conditioner replenishes lost moisture, restores softness and boosts hair's resilience against breakage.

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$2.99

Joico: Defy Damage Protective Conditioner 250ml — $17.24 +

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$4.19

Joico Hydra Splash Glee Masque — $16.04
It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%

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$2.24

JOICO Moisture Recovery Conditioner — $12.74 +

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$3.45

Joico Tint Shot Blonde — $13

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$2.25

JOICO: JoiGel Firm — $14.24