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JOICO

Experience the inner joi-all designed to put sophisticated salon results into your hands.

Light as a cloud and cool as can be...that's the beauty of Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, bouncy, and super soft.

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$5.99

JOICO Blonde Life Brilliant Tone Violet Smoothing Foam (200mL) — $23
Joico K-PAK Hydrator 250ml — $22.99

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$4.99

Joico HydraSplash Replenishing Leave-In 100ml — $19

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$2.99

JOICO HydraSplash Shampoo — $17 +
Glisten up… because you’ll want to catch every brilliant detail about our high-gloss Serum, which is destined to become your new go-to shine source from this day forward. Just a drop or two, and we...

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JOICO Kpak Shine Serum (50mL) — $17.90
JOICO HydraSplash Hydrating Conditioner — $19.99 +
Joico Defy Damage Protective Conditioner replenishes lost moisture, restores softness and boosts hair's resilience against breakage.

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$3.99

Joico: Defy Damage Protective Conditioner 250ml — $23 +

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$5.59

Joico Hydra Splash Glee Masque — $21.40
It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%

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$2.99

JOICO Moisture Recovery Conditioner — $17 +

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$4.60

Joico Tint Shot Blonde — $17.35

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$3

JOICO: JoiGel Firm — $19

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$4

Joico Power Spray — $24