With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
Joico:  Defy Damage Protective Shampoo
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

Joico: Defy Damage Protective Shampoo

Regular price $24.99 Sale price $19.80
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FOR BOND STRENGTHENING & COLOR LONGEVITY

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

Here’s Why You’ll Love It


The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.

FREE OF SLS/SLES SULFATES*

LEAVES HAIR SOFT, SHINY, AND HEALTHY-LOOKING

Decadently rich lather for a luxurious cleansing experience

Gently sloughs away dirt and debris without roughing up the hair cuticle