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JOICO

Experience the inner joi-all designed to put sophisticated salon results into your hands.

Get ready for a blast of crystal-clear shine and softness that puts a powerful spotlight on blondes. Just a single application of Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest hair, nourishing and protecting each delicate strand with a megawatt gleam.

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$6.82

JOICO Blonde Life Brilliant Glow Brightening Oil (100mL) — $21.17
Revitalizing colour and condition, Blonde Life Brightening Masque instantly and effectively treats hair. Removing yellowing, brassy tones prolong salon-fresh colour whilst hydrating and softening in one quick, easy step.
JOICO Blonde Life Brightening Masque (150mL) — $21
There's nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free shampoo, a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster.

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$4.34

JOICO Blonde Life Brightening Shampoo — $16.65 +
There's nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free shampoo, a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster.
JOICO Blonde Life Brightening Shampoo — $16.65 +
Protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness. Genius Brightening Veil instantly safeguards strands while boosting shine, doubling hair’s strength, and leaving hair super-manageable and frizz-free. Rich exotic oils help restore your golden glow to its glistening best.

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$5.19

JOICO Blonde Life Brightening Veil (150mL) — $19.80
Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. We’re not just talking about bringing in big-time moisturizers to banish the driest of strands; but the ability to actually increase hair strength and reduce breakage.

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$5.59

JOICO Moisture Recovery Treatment Balm — $21.40 +

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$2.99

JOICO Moisture Recovery Shampoo (1Litre) — $17 +
Forget those dense, overly heavy, moisturizing treatments designed for "bleach blondes". Joico has teamed the lightness of a lotion and the power of a serum in their deeply nourishing conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.

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$12.24

JOICO Blonde Life Brightening Conditioner (1Litre) — $46.75

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$4.99

JOICO Blonde Life Violet Conditioner — $19 +

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$4.99

JOICO Joifull Volumizing Styler (100mL) — $19
It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.

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$3.99

JOICO Moisture Recovery Conditioner — $15 +

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$2.99

JOICO Moisture Recovery Shampoo — $17 +