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JOICO

Experience the inner joi-all designed to put sophisticated salon results into your hands.

There's nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free shampoo, a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster.
JOICO Blonde Life Brightening Shampoo — $16.65 +
Protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness. Genius Brightening Veil instantly safeguards strands while boosting shine, doubling hair’s strength, and leaving hair super-manageable and frizz-free. Rich exotic oils help restore your golden glow to its glistening best.

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$5.19

JOICO Blonde Life Brightening Veil (150mL) — $19.80
Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. We’re not just talking about bringing in big-time moisturizers to banish the driest of strands; but the ability to actually increase hair strength and reduce breakage.

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$5.59

JOICO Moisture Recovery Treatment Balm — $21.40 +

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$1.99

JOICO Moisture Recovery Shampoo (1Litre) — $18 +
Forget those dense, overly heavy, moisturizing treatments designed for "bleach blondes". Joico has teamed the lightness of a lotion and the power of a serum in their deeply nourishing conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.

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$12.24

JOICO Blonde Life Brightening Conditioner (1Litre) — $46.75

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$4.99

JOICO Blonde Life Violet Conditioner — $19 +

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$4.99

JOICO Joifull Volumizing Styler (100mL) — $19
It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.

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$3.99

JOICO Moisture Recovery Conditioner — $15 +

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$3.74

JOICO Moisture Recovery Shampoo — $14.25 +

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$3.74

JOICO HydraSplash Shampoo — $14.25 +

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$6.82

Joico: Defy Damage Protectve Shield 100ml — $21.17
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

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$5.19

Joico: Defy Damage Protective Shampoo — $19.80 +