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JOICO

Experience the inner joi-all designed to put sophisticated salon results into your hands.

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$2.99

JOICO HydraSplash Shampoo — $17 +

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$6.82

Joico: Defy Damage Protectve Shield 100ml — $21.17
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

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$5.19

Joico: Defy Damage Protective Shampoo — $19.80 +
We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fi ne hair. Leaves strands clean with a sheen—...

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$4.74

Joico JoiFull Volumizining Shampoo — $14.25 +
Forget those dense, overly heavy, moisturizing treatments designed for "bleach blondes". Joico has teamed the lightness of a lotion and the power of a serum in their deeply nourishing conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.

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$2.79

JOICO Blonde Life Brightening Conditioner — $18.20 +
JOICO Blonde Life Violet Shampoo is a brilliant, brass-neutralizing cleanser free from Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. The gentle formula goes easy on delicate blonde hair, but still sends brass packing.

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$4.54

JOICO Blonde Life Violet Shampoo — $17.45 +
JOICO Blonde Life Violet Conditioner nourishes and neutralizes in one application. The color-balancing formula gives blonde hair everything it needs - shine, hydration and protection, while sending brass packing.

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$2.99

JOICO Blonde Life Violet Conditioner — $19 +

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$6.82

JOICO DEFY DAMAGE MASQUE — $21.17

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$3.99

JOICO DEFY DAMAGE PROTECTIVE CONDITIONER — $23 +
Decadently rich lather for a luxurious cleansing experience Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color Leaves hair soft, shiny, resilient, and healthy-looking

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$3.99

JOICO DEFY DAMAGE SHAMPOO — $23 +
Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. This daily-use conditio... $18.99

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$3.99

JOICO Joifull Volumizing Conditioner — $15 +
JoiMist Medium styling & Finishing Spray — $24